Case Study

Fluent Africa is an advisory firm that is heads-up and hands-on with Africa

Brief

One of Africa’s development finance institutions hired us to conduct a market landscape scan of opportunities for one of its funds. The fund was seeking to increase its activities and investments in the digital sector and requested our research and advice around market trends, key players, and specific opportunities.

fluentcap

Our Approach

We adopted a top-down approach where we:

• Conducted secondary market research to understand the latest trends, identify key market players, compile most important questions.
• Performed extensive market interviews and mapped opportunities based on interviews with executive-level contacts.
• Created final report which translated findings and analysis into strategic recommendations.

Outcome

Fluent Africa’s report carried clear recommendations and opportunities for the fund which used these themes to raise additional capital and deploy more investments. Fluent Africa was asked to help the fund conduct due diligence on potential investees and support its loan customers going forward.

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